Corporate America likes to put itself on a pedestal as if it’s difficult to run decades-old multi-billion companies that basically run themselves.
But time and time again executives of the world’s largest companies dive headfirst into whatever the latest trend is without any due diligence as to what the ramifications may be.
And now yet another iconic American brand is teetering on the brink of collapse after going all-in on woke extremism.
Kellogg’s has long been a staple in American pantries, as the Michigan-based food company produces common food classics, like Frosted Flakes, Eggo waffles, Pringles, Rice Krispies, Corn Flakes, and many more familiar names.
But some recent issues have put the company in jeopardy like never before.
Conservatives have recently brought to light some potentially unconstitutional hiring practices and company standards; if you combine this with the fact that the brand has garnered support from several woke extremists, it seems Kellogg’s may be facing boycotts in the near future.
According to the company’s new “Better Days Promise,” their goal is to “diversify” their employees and leadership by the end of 2025.
Of course, this is a nice way of saying they plan to hire and promote individuals based exclusively on the color of their skin, in order to appeal to the woke left-wing outrage mob.
In an effort to promote a so-called “inclusive” company culture, Kellogg’s may actually be in violation of the Civil Rights Act of 1964, which prevents bias in the workplace.
A formal complaint was lodged against Kellogg’s with the U.S. Equal Employment Opportunity Commission by America First Legal, a conservative nonprofit group which is run by former President Donald Trump’s advisor, Stephen Miller.
In a statement on the America First website, the nonprofit explained that while Kellogg’s may be putting out a well-branded campaign of sunshines and rainbows, it thinly veils the truth of what might happen to the company as a whole if it continues down this road.
According to Miller, the so-called promise “fails to properly warn investors of the risks associated with the apparent misalignment of management’s political and social values with Kellogg’s customers’ values or describe the steps taken to mitigate them.”
Perhaps more importantly for the American people who have enjoyed this brand for generations, it begs a crucial question – why must cereal and snack brands become sexualized, political pawns?
Kellogg’s has long been a brand that was trusted by working class Americans to provide family-friendly nutritional breakfasts and treats for children and adults alike.
The nail in the company’s coffin might have been an Instagram post from infamous transgender extremist Dylan Mulvaney, in which the extremist smiles while posing with Kellogg’s Tony the Tiger.
For most working class families, this new partnership is less than “grrrrrrreat.”
It seems like posing their beloved mascot with the very figure who single-handedly tanked the Bud Light brand is a risky move on the part of Kellogg’s.
The company also recently released a “Spirit Day” Frosted Flakes cereal box, which is themed to promote the woke extremist agenda.
What’s most alarming is that the average age of those who consume Kellogg’s Frosted Flakes cereal is between 5 and 9 years old.
Will the ruling class elites who pull the strings at Kellogg’s really go so far as to push their woke extremist agenda on children by way of their morning bowl of cereal?
It seems they really will stoop that low.
The good news is, there are quite a few alternative cereal brands that are not dedicated to a political agenda – and they could just taste better too!
Might be time to give those a try and let Kellogg’s continue to circle the drain with Bud Light.
US Political Daily will keep you updated on any developments to this ongoing story.
