“Woke” capitalism won’t stop until companies appropriately feel the pain.
The backlash is coming to brands that relentlessly push a radical left-wing message.
And one country music star just delivered some devastating news to Bud Light.
Anheuser-Busch brand Bud Light is currently in freefall.
Thanks to “woke” middle management, Bud Light chose to enter into a sponsorship deal with transgender activist Dylan Mulvaney.
Mulvaney has been criticized for making a mockery of women while producing daily videos about his supposed newfound “girlhood.”
“Happy March Madness!!” Mulvaney announced on April Fool’s Day. “Just found out this had to do with sports and not just saying it’s a crazy month! In celebration of this sports thing [Bud Light] is giving you the chance to win $15,000! Share a video with #EasyCarryContest for a chance to win!! Good luck!”
Since then, vendors have been canceling Bud Light orders left and right.
One person who canceled Bud Light orders was country music star John Rich.
Rich owns a Nashville bar, Redneck Riviera, and he explained to Fox News’ Tucker Carlson that the market has spoken regarding Bud Light.
“The customers decide,” Rich explained. “Customers are king… I own a bar in downtown Nashville. Our number one selling beer up until a few days ago was what? Bud Light. We got cases and cases and cases of it sitting back there. But in the past several days you’re hard-pressed to find anyone ordering one.”
“So as a business owner, I go, hey if you aren’t ordering it, we got to put something else in here,” he continued. “At the end of the day, that’s capitalism. That’s how it works.”
Like so many other brands, Anheuser-Busch hired a millennial who was brainwashed into wokeness at elite east coast institutions.
Bud Light Marketing VP Alissa Heinerscheid admitted that she wanted to re-brand the beer’s “fratty” image by reaching out to Mulvaney, which shows how ruling class leftists exist in an echo chamber.
“It’s their right to market it however they want,” Rich added. “They’re making a bet [that] this is going to sell more product… What’s happening, Tucker, is people who have been loyal to brands for decades and decades are finding it hard to stay loyal to them, so they start hunting down other brands that they can support. There are tons of up-and-coming American brands out there that people are flooding to, kind of like mine.”
Anheuser-Busch might believe that it is “too big to fail,” and this misstep won’t be too costly, but big companies fail all the time.
Most of the biggest companies from 100 years ago no longer exist.
US Political Daily will keep you up-to-date on any developments to this ongoing story.