McDonald’s is making one move to help Americans save money in the failed Biden economy, CC BY 2.0,, via Wikimedia Commons

The fast food wars continue to increase in intensity thanks to high inflation brought on by the Biden economy.

And industry heavy hitters continue to compete for customer loyalty.

And now McDonald’s is making one move to help Americans save money in the failed Biden economy.

The fast food wars continue to increase in intensity thanks to high inflation.

McDonald’s rolls out new value meal

McDonald’s just rolled out a new, highly-anticipated $5 value meal at its locations across the country.

This deal allows customers to choose one of two sandwich options plus a small French fry, a four-piece McNuggets, and a small soda.

The new deal is expected to run nationwide for four weeks, but McDonald’s USA President Joe Erlinger said some franchises will likely keep the deal going for longer.

According to Erlinger, some locations in Denver, Phoenix, Dallas, Las Vegas, and Kansas City have already decided to extend the deal.

He said, “What we really want to do is talk about this nationally for four weeks, and then we think it’ll be a local promotion.”

Meanwhile, rivals of the fast food giant are also launching similar deals, and some have done so weeks earlier than originally planned.

Wendy’s sweetened its $5 Biggie Bag offer, which now goes through June 30. 

Customers who use the Wendy’s app will receive a free small Frosty with the purchase of a Biggie Bag, which includes either a Jr. Bacon Cheeseburger or a Crispy Chicken Sandwich along with Jr. Hot & Crispy Fries, nuggets, and a small soda.

Burger King is also joining the fray after it brought back its $5 “Your Way Meal” earlier than anticipated.

The Burger King meal includes a choice of three sandwiches, chicken nuggets, French fries, and a drink, and is slated to stay on the menu for the next several months.

The lower prices are a sign that customers are still feeling the pinch, especially at fast food restaurants even though they were previously known to offer more budget-friendly options.

According to a survey from LendingTree, 80% of consumers consider fast food to be a “luxury” purchase thanks to how expensive the meals have become.

Prices remain high for fast food classics

Burger King says the $18 price tag for a Big Mac is not the norm, but some consumers are seeing those numbers on the menu board.

The average cost of a Big Mac is $5.29, which is still a 21% increase from the last few years.

McDonald’s CEO Chris Kempczinksi told analysts, “Across all major markets, industry traffic is slowing” while speaking during a May earnings call.

He added, “In the context of a difficult macro environment for the industry, we know our customers are looking for reliable everyday value now more than ever.”

Wendy’s CFO Gunther Plosch shared a similar sentiment, telling analysts that the “consumer is still under pressure.”

He also noted that visits to Wendy’s stores were down in lower-income households, but up among higher-income households.

That’s an indicator that many higher-income families are going with cheaper dining options outside of the home.

US Political daily will keep you updated on any developments to this ongoing story.