By now those in corporate America should have learned that going woke will make them broke.
But some corporations are only doubling down on their anti-working class mission.
And Harley-Davidson executives are giving working class Americans the middle finger with this unbelievable betrayal.
Corporations could care less about profits
In a healthy and common sense economy, companies would focus on making profits and keeping customers happy.
And for generations, our nation grew economically as business met the needs of Americans whenever possible.
But we are living in a time in which common sense is virtually nonexistent.
Americans are shocked to learn that many big businesses in our nation have turned their focus from making money to forcing Democrats’ woke extremist agenda on its customer base.
For some of these companies, we could see the change coming for a while now.
For instance, Disney’s corporate mission has been to focus on woke indoctrination over profits for years now.
And we have watched countless beloved movie franchises owned by Disney nosedive into the dark abyss of woke propaganda, and turn into something ultimately anti-American.
But we have been caught off guard by some corporations, which have built a brand on being American.
We were all shocked to see the transformation from Bud Light being a hard-core American brand to a mouthpiece for the DEI agenda.
The customer is king and most of us just want the companies we shop at to stop virtue signaling about divisive social, cultural and political issues.
That’s what would truly make businesses welcome to all – stop dividing us by injecting wokeness.
And ultimately, Bud Light paid the price for going woke as their profit margins tanked thanks to working class Americans boycotting the beer brand.
But it looks like another American corporation didn’t heed the warnings of what happens to brands that turn their backs on their main consumers.
And now, it looks like Harley-Davidson is on the verge of facing major backlash.
Is Harley-Davidson the next big boycott?
America’s favorite motorcycle company was just exposed for going all-in on woke extremism.
Robby Starbuck, a conservative influencer and filmmaker, posted a lengthy synopsis of how Harley-Davidson CEO Jochen Zeitz has fully embraced the DEI agenda on X.
Starbuck’s findings show that the motorcycle manufacturer has implemented countless programs that will leave you shaking your head in disbelief, like “The woke CEO Jochen Zeitz signed the CEO Action for Diversity & Inclusion Pledge” and “1,800 employees had to do virtual training on how to become LGBTQ+ allies.”
In the X post, Starbuck stated that he isn’t doing this to punish Harley-Davidson, but rather to enlighten consumers of what is really going on.
“My goal with this reporting is never destruction,” Starbuck said. “My goal is to inform consumers about the values major companies are adopting so they can make choices about what they’re willing to support. That’s not cancel culture, it’s capitalism.”
“When we use our voices and wallets to vote our values, we can change the world and we can restore great American companies to a culture of sanity, meritocracy and culture war neutrality OR we can inspire competitors to step up to fight for our business,” he added. “Time will tell if this turns into a full-blown boycott by middle America of Harley-Davidson but if you are an executive for the company you might want to think about jumping ship before the budget sheet gets too crunched.”
This is shocking to see from a company like Harley-Davidson.
It’s time to expose Harley Davidson.@harleydavidson has been one of the most beloved brands in America but recently on CEO Jochen Zeitz’s watch, they’ve gone totally woke.
Here’s some of what we found:
• Openly supports “the equality act” which would allow men into girl’s… pic.twitter.com/15kPUy8WVY
— Robby Starbuck (@robbystarbuck) July 23, 2024
But one can only hope that, if a boycott does take place, Harley-Davidson would change their ways.
US Political Daily will keep you updated on any developments to this ongoing story.
