Anheuser-Busch, Target and Harley Davidson are just three of the major corporations that have learned “go woke, get broke” the hard way.
All three are still feeling the sting of going all-in on woke extremism at the expense of their core customer base.
And now executives at Ford are taking these common-sense steps to make sure they aren’t added to the boycott list next.
Corporations are starting to regret going woke
When radical leftists can’t advance the woke agenda through legislation, they turn to their allies to do their bidding for them.
That can take the form of media and celebrities, Big Tech and social influencers, classroom propaganda in government-run schools, or via woke corporatism.
And that worked for a long time.
But Bud Light’s woke catastrophe and ensuing downfall changed everything.
Target was the next to learn the lesson when they were caught selling “tuck-friendly” bathing suits for young children.
It’s time to expose John Deere.@JohnDeere has been one of the most beloved brands by conservative farmers but recently on CEO John May’s watch, they’ve gone woke.
Here’s some of what we found:
• Funding a pride event for kids as young as 3
• “Genderbread man” training
•… pic.twitter.com/nWnSUCW08K— Robby Starbuck (@robbystarbuck) July 9, 2024
Since then, Twitter user Robby Starbuck has become one of the biggest pains in the side for woke corporations.
He’s exposed woke practices at several companies that rely almost exclusively on consumers who don’t believe in the leftist worldview.
Tractor Supply, John Deere and Harley Davidson have all been on the receiving end of Starbuck exposes.
A massive victory and a massive turning point in the fight to end wokeness in the workplace, dismantle DEI and eliminate ESG:
My team and I have spent so much time on this story to bring sanity back to corporate America and I can’t tell you how pleased I am to see this response… https://t.co/ZIpzBPK7K0
— Robby Starbuck (@robbystarbuck) June 27, 2024
To their credit, Tractor Supply has since changed its policies, and Harley is claiming it will, though many bikers aren’t holding their breath.
But now, Ford is just trying to make sure they’re not next on the list.
Ford ditches woke policies before being exposed
Starbuck announced on twitter that he and his team were investigating the Ford Motor Company.
But it turns out the investigation doesn’t need to continue and Starbuck can turn his attention on the next of many giant corporations that are pushing the woke agenda down the throats of the American public.
Big news: We were in the middle of investigating woke policies @Ford but this morning Ford confirmed to me that they’re making changes.
Here are the changes:
• Ending participation in the @HRC’s woke Corporate Equality Index social credit system.
• It sounds like there will… pic.twitter.com/LAIxUgNicV
— Robby Starbuck (@robbystarbuck) August 28, 2024
Starbuck was happy to report that Ford reached out to him and promised to end its Human Rights Campaign-inspired Diversity Equity and Inclusion and Environmental Social Governance policies.
According to Starbuck, Ford has agreed to end its participation in the HRC Corporate Equality Index social credit system.
Ford is committing to ending diversity quotas, and will shift focus to a merit-based approach.
They also will cease making contributions to woke events and causes.
Here is @Ford’s full statement I received this morning. Sanity is coming for corporate America. pic.twitter.com/sqoJ8KPGHT
— Robby Starbuck (@robbystarbuck) August 28, 2024
“This isn’t everything we want but it’s a great start,” Starbuck tweeted. “We’re now forcing multi-billion dollar organizations to change their policies without even posting just from fear they have of being the next company that we expose. We will continue to communicate with our sources in companies we expose and report on any that step out of line. I can promise that if we have to do a second report, it will be much more aggressive. We are winning and one by one we WILL bring sanity back to corporate America.”
Starbuck also tweeted out the full statement from Ford, adding, “Sanity is coming for corporate America.”
And now that Ford at least appears to be on the right path, conservatives shouldn’t have to wait long to find out which woke corporation Starbuck will be exposing next.
US Political Daily will keep you updated on any developments to this ongoing story.