Bud Light is scrambling to win back customers after its woke fiasco nearly bankrupted the company.
Football season was supposed to be the start of the brand’s comeback.
And Bud Light’s CEO slammed his fist in rage after an expert made this devastating prediction.
Bud Light is being decimated by the boycott that broke out against the brand after it partnered with transgender extremist Dylan Mulvaney in April.
The backlash against the light beer brand is showing no signs of slowing down with sales still in a steep decline.
Now, one beer industry expert is warning that the damage done to Bud Light appears to be “quasi-permanent,” and that many boycotting beer drinkers could be “lost forever.”
Beer Business Daily’s longtime publisher, Harry Schuhmacher, has 30 years of experience in the beer industry in a variety of roles, and he told Fox News that the damage done to Bud Light is getting worse.
“The Bud Light situation has actually gotten worse,” Schuhmacher said. “You see Bud Light is still just stubbornly down around 30% in volume compared to last year, which is where it’s been since May or June. That tells me that this is quasi-permanent, meaning those consumers are just lost forever.”
Falling sales have become the new normal for Bud Light months after the boycott broke out.
“Bud Light’s latest week trends – down 26.9% in dollars and down 30.3% in volume – are nearly identical to its four-week trends,” Beer Business Daily reported.
Schuhmacher predicted that Bud Light would have similar declining sales numbers for the “foreseeable future,” and that this could be the new reality for the embattled light beer brand.
“I think the industry thought it would have rebounded by now, but it hasn’t,” Schumacher explained. “It’s actually worse than just lost sales because now it’s getting to the point where it’s becoming systemic within the industry, and they’re losing the confidence of the retailers and that’s when it starts getting bad.”
The Beer Business Daily publisher said that Bud Light’s toxic status with consumers is causing retailers to carry less of the beer on their shelves, which makes it even harder for the brand to regain lost sales.
“You see those end caps at the end of aisles at the grocery store,” Schumacher said. “When you start losing those, it’s bad because you not only lose store visibility, but you also lose being able to load a lot of inventory into the store. Displays are a big tool for the beer industry to move beer, and that could be concerning to A-B [Anheuser-Busch].”
He added that he has met with Bud Light wholesalers around the country who are being crushed by the boycott.
“It’s been a rough summer for those guys, you know, shout out to them, and it’s probably going to be a rough winter,” Schuhmacher said. “We’ve never seen anything like this in the beer industry.”
Bud Light destroyed decades’ worth of work building its brand in an instant with its catastrophic decision to go woke.
US Political Daily will keep you updated on any developments to this ongoing story.
